With over two decades of experience honing my craft in the fast-paced world of journalism, I've developed a keen eye for capturing the essence of every moment. My journey began in the bustling newsrooms of renowned publications like The New York Times, The Wall Street Journal, and The Washington Post, where I learned to distill complex narratives into powerful images that speak volumes.

Transition to Commercial Photography:

Now, I bring that same journalistic integrity and storytelling prowess to the realm of commercial photography. Specializing in brand narrative work, I help clients weave compelling stories that resonate with their audience on a deeper level. From dynamic visual campaigns to evocative product shots, I leverage my unique background to create images that not only captivate but also inspire action.

Photographic Style:

My style is rooted in authenticity and emotion, capturing moments as they unfold naturally. Whether it's showcasing the craftsmanship behind a product or the passion driving a brand, I strive to create imagery that is both visually stunning and emotionally resonant.

Experience:

My extensive tenure in the world of journalism has equipped me with the skills and insights needed to excel in commercial photography. Over the years, I've collaborated with a diverse range of clients, from small businesses to multinational corporations, helping them bring their brand stories to life through the power of imagery. Each project is a new opportunity to push boundaries, challenge perceptions, and create something truly memorable.

Mission:

My mission as a photographer is simple: to elevate brands through storytelling that transcends the ordinary. In a world inundated with visual noise, I strive to cut through the clutter and deliver images that not only capture attention but also spark meaningful connections. Whether it's forging a sense of trust with customers or fostering brand loyalty, I believe that powerful storytelling lies at the heart of every successful brand.

Let's Collaborate:

If you're looking for a photographer who can bring your brand's narrative to life in a compelling and authentic way, then look no further. Let's collaborate to create imagery that resonates, inspires, and leaves a lasting impression. Contact me today, and let's embark on a journey to tell your brand's story like never before.

*William is an FAA Certified Drone (UAV) pilot as well and is fully insured for drone operations. 

• Clients: AARP, The Atlantic, Best Buy, The Boston Globe, Brown-Forman, CNN, Gary Sinise Foundation, George Dickel Tennessee Whisky, Hunter Fan Company, Hyatt Hotels, European Pressphoto Agency, ESPN Magazine, Golfweek, Hilton Garden Inn, Holiday Inn, Lipscomb University, Los Angeles Times, Louisville Magazine, LP Building Solutions, Maker's Mark, Nashville Interiors Magazine, NPR, The New York Times, O, The Oprah Magazine, ProPublica, Runner's World Magazine, St. Jude Children's Research Hospital, TripAdvisor, University of Louisville, University of Kentucky, Vanderbilt University, The Wall Street Journal, The Washington Post, and Whisky Advocate Magazine